Serif Flared Upbiv 12 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, brand identity, packaging, literary, classic, refined, warm, readability, timelessness, editorial voice, subtle character, bracketed, calligraphic, organic, crisp, open counters.
A serif typeface with moderate stroke contrast and an upright, steady posture. The strokes show subtle tapering and flare into the terminals, giving the serifs a gently sculpted, bracketed feel rather than a rigid, mechanical finish. Capitals are stately and well-proportioned with clean curves and firm horizontals; rounds are smooth and slightly oval. Lowercase forms are open and readable, with a double-storey “a” and “g,” clear ball/teardrop terminals in places, and numerals that feel text-oriented with traditional proportions.
Well-suited to book typography, essays, and magazine layouts where sustained readability and a traditional tone are needed. It can also work for refined branding, cultural institutions, and packaging that benefits from a classic serif with subtle personality. In larger sizes it carries an elegant presence for headings, pull quotes, and titling.
The overall tone is classic and literary, with a calm, cultivated voice suited to long-form reading. The flared stroke endings add warmth and a hint of calligraphic heritage, keeping it from feeling overly strict or cold. It reads as refined and trustworthy, with an editorial sensibility.
Likely designed to bridge traditional text serif proportions with a more contemporary, sculpted finish through flared terminals and gently bracketed serifs. The intent appears to be a versatile, comfortable reading face that retains enough distinctive detailing to stand out in editorial and brand applications.
In paragraph setting, spacing looks even and the texture stays consistent across mixed-case lines. The design balances crisp edges with softened joins, producing a smooth rhythm that remains comfortable at text sizes while still carrying enough character for display use.