Sans Normal Lobey 17 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'Urania' by Hoftype, 'Allrounder Grotesk' by Identity Letters, 'Passenger Sans' by Indian Type Foundry, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, 'Identidad' by Punchform, and 'Malnor Sans' by Sikifonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ads, sporty, energetic, modern, assertive, friendly, impact, motion, modern branding, attention grabbing, display clarity, slanted, heavyweight, rounded, soft corners, chunky.
A heavy, slanted sans with broad proportions and dense, uniform strokes. Forms are built from simple geometric curves and sturdy straight segments, with rounded joins and softened terminals that keep the weight from feeling harsh. Counters are generous for the thickness, and the overall rhythm is compact and punchy, producing a strong horizontal footprint and a clear, poster-like texture in text.
Best suited to headlines, short bursts of text, and prominent callouts where impact is the priority. It performs well in sports and lifestyle branding, packaging fronts, promotional graphics, and large-scale signage, especially when you want a modern, energetic voice with clear shapes at display sizes.
The tone is bold and action-oriented, with a lively forward lean that suggests speed and momentum. Its rounded geometry adds approachability, balancing the forceful weight with a contemporary, friendly feel suited to attention-grabbing messages.
The design appears intended as a high-impact display sans that combines forward-leaning motion with rounded, geometric simplicity. It prioritizes bold presence and clear silhouettes over fine detail, making it effective for branding and promotional typography that needs immediate visual authority.
Capitals read as solid blocks with clean, simplified construction, while lowercase letters keep a single-storey feel where applicable and maintain consistent mass across the alphabet. Numerals are similarly hefty and high-impact, built to hold up in large sizes and on-screen contexts where strong silhouettes matter.