Sans Normal Jides 2 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Hempa Sans' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, retro, energetic, confident, dynamic, impact, momentum, display, readability, oblique, rounded, bracketless, compact, high-lean.
A heavy, right-leaning italic with smooth, rounded sans forms and a compact, forward-driven stance. Curves are broadly elliptical with clean, continuous joins, while straight strokes are slightly tapered by the slant, creating a lively rhythm across words. Counters are moderately open for the weight, and terminals are mostly blunt or softly rounded, avoiding sharp calligraphic endings. Uppercase proportions feel sturdy and wide-shouldered, while lowercase shapes keep a straightforward, utilitarian construction with clear bowls and shoulders.
Best suited to short, high-impact settings such as headlines, posters, brand lockups, packaging callouts, and sports or automotive-themed graphics. It can work for subheads and brief emphasis in editorial layouts, but its strong italic presence and dark typographic color make it less ideal for long-form body text.
The overall tone is assertive and fast, with a sporty, promotional energy that reads as confident and attention-grabbing. Its strong slant and dense color give it a retro display feel—familiar from headlines, team marks, and punchy advertising—while staying clean and contemporary enough for modern layouts.
The design appears intended to deliver a bold, forward-leaning voice with clean sans construction—prioritizing speed, impact, and recognizability. Its rounded geometry and consistent stroke behavior suggest a focus on versatile display typography that remains readable while projecting motion and strength.
The numerals appear sturdy and highly legible, matching the same forward-leaning momentum as the letters. Stroke modulation is subtle rather than calligraphic, so the texture stays even in blocks of text, though the weight and slant naturally dominate the page.