Serif Flared Moho 1 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, posters, branding, classic, dramatic, formal, confident, impact, refinement, heritage, expression, bracketed, flared, wedge serifs, calligraphic, sculpted.
A high-contrast serif with sculpted, flared stroke endings and wedge-like terminals that read as sharp but controlled. Stems are weighty and vertical, while curves show pronounced thick–thin modulation, giving bowls and rounds a carved, slightly calligraphic feel. Serifs appear bracketed and often taper to points, creating crisp joins and a lively silhouette. Proportions are moderately wide with generous counters, and the overall rhythm balances sturdy verticals against elegant, tapering horizontals and diagonals.
Best suited to display settings such as headlines, magazine covers, pull quotes, and sophisticated branding where contrast and sharp terminals can be appreciated. It can work for short-to-medium editorial text at comfortable sizes, especially in contexts that benefit from a formal, high-impact typographic voice.
The tone is authoritative and theatrical, mixing classical bookishness with a fashion/editorial edge. Its sharp terminals and bold contrast add a sense of drama and ceremony, while the underlying serif structure keeps it poised and traditional.
The design appears intended to reinterpret traditional serif construction with pronounced contrast and flared, tapered endings, aiming for a refined yet attention-grabbing presence. It prioritizes sculptural shapes and expressive terminals to deliver a distinctive, high-end editorial character.
In text, the strong contrast and pointed terminals create a sparkling texture with noticeable stroke articulation; the heaviest strokes dominate, and fine hairlines become part of the aesthetic rather than disappearing. Numerals share the same sculpted contrast, with old-style energy in their curves and terminals that match the letterforms.