Sans Normal Negab 10 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, logos, playful, friendly, chunky, retro, impact, approachability, display clarity, retro-modern, rounded, soft, bubbly, heavy, compact apertures.
A heavy, rounded sans with compact apertures and generously curved terminals. Letterforms are built from broad strokes and smooth circular/elliptical counters, with minimal modulation and a steady, even texture. Uppercase shapes read wide and blocky while maintaining soft corners; lowercase is large and open with single-storey a and g, a round dot on i/j, and a short, sturdy t. Numerals are equally weighty and rounded, with closed, oval counters and simple, poster-like silhouettes.
Best suited to large-scale applications where its dense color and rounded forms can carry impact: headlines, posters, packaging, and bold brand marks. It can also work for short UI labels or social graphics when a friendly, high-presence sans is needed, but it will be most confident in display sizes rather than long text.
The overall tone is warm, buoyant, and slightly cheeky—more "big and friendly" than severe or technical. Its soft geometry and dense color give it a bold, approachable presence that feels contemporary with a retro display nod.
The design appears intended to deliver maximum visual impact with a friendly, rounded geometric voice—prioritizing strong silhouette, consistent rhythm, and approachable character for attention-grabbing display typography.
Spacing appears compact and the internal openings stay relatively tight at this weight, creating strong word shapes and a solid typographic mass. Curves are emphasized over sharp joins, and diagonals (V/W/X/Y/Z) keep a broad, stable stance that reinforces the font’s chunky personality.