Sans Normal Ubmi 3 is a bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, editorial, packaging, assertive, stylish, dynamic, retro, impact, refinement, motion, headline focus, premium tone, slanted, compact joins, bracketed terminals, round counters, display.
This typeface is a right-slanted, heavy design with pronounced stroke contrast and a crisp, print-like finish. Letterforms are built from broad curves and tapered joins, producing sharp internal angles where strokes meet and fuller, rounded counters in characters like O, Q, and e. Terminals often end in flattened, wedge-like cuts rather than blunt stops, creating a lively, calligraphic rhythm even though the overall construction reads clean and modern. Proportions are fairly expansive with generous capitals and sturdy lowercase, and the figures follow the same italic, high-contrast logic for strong presence at larger sizes.
Best used for headlines, cover lines, and short bursts of text where its contrast and slant can be appreciated. It can add a premium, punchy voice to branding systems, packaging, and promotional graphics, and works especially well when set with ample spacing and clear hierarchy. For longer reading, it’s likely most effective as an accent face paired with a calmer companion for body copy.
The overall tone is confident and energetic, with a fashion/editorial attitude. The slant and contrast add momentum and drama, while the smooth curves keep it polished rather than aggressive. It feels suited to bold statements that want sophistication and motion at the same time.
The design appears intended to deliver a bold, italic display voice that combines smooth geometric curves with sharper, ink-like modulation. Its high-contrast strokes and wedge-cut terminals suggest an aim to evoke editorial refinement while maintaining strong impact in contemporary layouts.
The lowercase shows a mix of round and angular behavior: rounded bowls (a, b, p) pair with sharply angled diagonals (v, w, y), which enhances the sense of speed. The Q’s sweeping tail and the strong, sculpted forms of S and R contribute to a distinctly display-forward personality.