Sans Normal Itlev 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Matroska' by Brainware Graphic, 'Midnight Sans' by Colophon Foundry, 'Muller Next' by Fontfabric, and 'Presser' by Konstantine Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, friendly, punchy, retro, confident, attention, approachability, impact, clarity, display, rounded, chunky, compact, blocky, soft corners.
A heavy, rounded sans with broad proportions and tightly packed counters. Strokes are sturdy and mostly uniform, with gently softened corners and wide, oval curves in letters like O, C, and G. Uppercase forms feel compact and squared-off in their structure, while the lowercase uses simple, single-storey shapes (notably a and g) with broad bowls and short, robust terminals. The overall rhythm is dense and steady, prioritizing impact and clarity over delicacy.
Best suited to headlines, posters, and large-format messaging where maximum presence is needed. The rounded, sturdy shapes also work well for branding, packaging, and signage that aims for a friendly but forceful voice, especially in short phrases and bold wordmarks.
The tone is bold and approachable, combining a sporty, poster-like presence with friendly rounded geometry. It reads as confident and energetic, with a mild retro flavor that feels at home in attention-grabbing display settings.
The design appears intended as an impact-focused display sans that stays approachable through rounded geometry. Its proportions and dense color suggest it was drawn to hold attention quickly while remaining legible and visually cohesive across letters and numerals.
The numerals are similarly wide and weighty, with strong horizontal emphasis (especially 2, 5, and 7) and large inner apertures where applicable. In text, the weight and width create a solid gray mass, making it most effective at larger sizes where the rounded detailing and counters stay open.