Sans Normal Itlev 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Doublewide' by Betatype, 'Matroska' by Brainware Graphic, 'MC Blothe Display Font' by Maulana Creative, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, confident, sporty, friendly, impactful, retro, display impact, bold branding, high visibility, friendly geometry, rounded, chunky, soft corners, compact counters, high ink coverage.
A heavy, geometric sans with broad proportions and rounded, softened corners that keep the mass from feeling sharp. Strokes are uniformly thick with smooth joins and generous curves; counters are relatively compact, especially in letters like a, e, s, and 8, creating a dense, high-contrast-on-the-page silhouette. The lowercase shows a single-storey a and g, round i/j dots, and sturdy verticals; overall spacing reads tight and punchy in text, with simplified shapes and a consistent, blocky rhythm.
Best suited to headlines, large UI labels, posters, and branding where maximum visibility and a strong silhouette are needed. It can work for short bursts of text such as taglines, packaging callouts, and sports or entertainment graphics, but the dense counters and heavy weight make it less ideal for long-form reading at smaller sizes.
The tone is bold and assertive but approachable, combining poster-level presence with a playful, slightly retro athletic feel. Its rounded geometry and squat forms communicate friendliness and solidity rather than precision or formality.
The design appears intended to deliver immediate impact with simple, rounded geometry and a compact internal structure, prioritizing presence and legibility at display sizes. Its consistent stroke weight and softened terminals suggest a goal of combining strength with an inviting, contemporary friendliness.
Diagonal letters (K, V, W, X, Y, Z) keep broad, flattened terminals that reinforce the chunky texture. Numerals are similarly weighty and rounded, with particularly strong, oval-driven 0/8/9 forms that hold up as attention-grabbing figures.