Sans Normal Pumik 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Brevia' and 'Pluto Sans' by HVD Fonts and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, stickers, playful, friendly, chunky, retro, cartoon, display impact, friendly tone, playful branding, retro charm, rounded, soft, bouncy, puffy, compact.
A heavy, rounded sans with compact proportions and soft, pill-like terminals. Strokes are thick and consistent, with generous curves and minimal sharp corners, giving counters a slightly squeezed, bubbly feel. The lowercase is large and sturdy, with short ascenders/descenders and single-storey forms, while the uppercase stays wide and blocky with gently rounded joins. Overall spacing and rhythm feel dense and punchy, prioritizing impact over delicacy.
Well-suited to attention-grabbing headlines, posters, and short phrases where a friendly, high-impact voice is desired. It also fits packaging, playful branding, and merchandise graphics that benefit from soft, rounded letterforms and strong presence.
The tone is upbeat and approachable, with a toy-like, comedic warmth. Its chunky curves and compact texture suggest casual fun and a slightly retro display sensibility rather than a formal or technical voice.
Likely designed as a high-impact display face that feels inviting and humorous, combining chunky weight with rounded geometry for immediate readability and character. The emphasis appears to be on bold silhouettes and a lively texture that holds up in large, simple messaging.
Numerals are bold and simplified, matching the rounded construction and maintaining strong silhouette clarity at display sizes. The design reads best when given room to breathe, as its dense blackness can quickly dominate in longer lines.