Sans Normal Pulef 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Glow Gothic BF' by Bomparte's Fonts, 'Whatchamacallit' by Comicraft, 'Muller' and 'Muller Next' by Fontfabric, 'Avenir Next Paneuropean' by Linotype, and 'Sebino Soft' by Nine Font (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids media, social graphics, playful, friendly, cartoonish, chunky, retro, friendly impact, playful branding, informal display, cartoon tone, youth appeal, rounded, soft terminals, bouncy, informal, high impact.
A heavy, rounded sans with bulbous curves and soft, fully rounded terminals. Strokes stay broadly consistent while allowing subtle, hand-cut irregularities that create a lively, slightly wobbly rhythm across words. Counters are compact but open enough to remain legible at display sizes, and the overall silhouette reads wide and cushioned, with generous curves on letters like S, C, and G. Numerals follow the same inflated geometry, with simple, chunky forms and minimal internal detailing.
Best suited to short, bold statements such as headlines, posters, stickers, and social media graphics where a friendly, high-impact look is desired. It also fits playful branding moments—snack and candy packaging, children’s content, event promos, and informal signage—where warmth and approachability are more important than typographic neutrality.
The tone is cheerful and approachable, leaning toward a cartoon or toy-like personality rather than a formal, corporate voice. Its buoyant shapes and soft corners give it a warm, comedic feel that suggests fun, youthfulness, and easygoing energy.
The design appears intended to deliver maximum visual impact with soft, welcoming shapes, combining a rounded geometric base with subtle, organic unevenness for personality. It prioritizes charm and immediacy in display settings over restraint or long-form text comfort.
In running text the texture is dense and attention-grabbing, with slight irregularities that add character but also make the font feel intentionally informal. The bold massing and rounded joins help it hold up well on light backgrounds, while the compact counters can start to fill in at very small sizes.