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Slab Contrasted Ihma 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Haste' by Monotype (names referenced only for comparison).

Keywords: headlines, posters, sports branding, packaging, signage, sporty, rugged, retro, assertive, energetic, impact, motion, heritage, branding, display, slanted, chunky, bracketed, compact, blocky.

A heavy, right-slanted slab serif with broad proportions and sturdy, rectangular detailing. Strokes stay robust with only mild modulation, while the serifs read as thick, bracketed slabs that give the forms a carved, block-like presence. Curves are generously rounded and counters are fairly open for the weight, producing a strong rhythm in text. The overall construction emphasizes solid joins, squared terminals, and a forward-leaning posture that adds motion without becoming calligraphic.

Best suited to headlines, posters, and prominent labels where its weight and slant can do the visual work. It fits especially well for sports or team identities, bold packaging, and short signage lines that benefit from a rugged, high-impact slab serif voice.

The tone is bold and energetic, with a distinctly retro, collegiate flavor. Its slanted stance and chunky slabs project momentum and confidence, suggesting athletic branding, workwear toughness, and headline-driven communication.

The design appears intended to merge a classic slab-serif backbone with a dynamic, italicized push, creating a display face that feels both traditional and action-oriented. Its consistent heaviness and broad stance prioritize immediacy and brand presence in large-scale typography.

Uppercase letters feel compact and sturdy, while lowercase forms maintain a clear, readable texture at larger sizes. Numerals follow the same stout, tilted logic and look built for impact rather than delicacy, with clear silhouettes that hold up in display settings.