Sans Superellipse Upno 8 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, sports branding, packaging, techy, industrial, sporty, assertive, retro-futurist, impact, modernization, systematic geometry, space efficiency, branding, blocky, rounded, squared, compact, geometric.
A heavy, block-based sans with rounded-rectangle (superellipse) construction throughout. Corners are broadly softened while joins stay crisp, producing chunky counters and a controlled, modular feel. Strokes remain monolinear with minimal modulation; bowls and curves resolve into squarish arcs rather than true circles. Proportions lean wide with a tall x-height and short extenders, and spacing reads compact in text, creating a dense, high-impact rhythm. Numerals and uppercase share the same sturdy, engineered geometry, and the lowercase echoes that structure with simplified, squared forms.
Best suited to large-scale display settings where its dense weight and rounded-rect geometry can read cleanly: headlines, posters, product branding, team/sports graphics, and bold packaging. It can work for short UI labels or signage when set with generous tracking and ample size, but extended paragraphs will feel heavy and compact.
The overall tone is confident and machine-made—more athletic and utilitarian than friendly. Its rounded corners temper the mass, giving it a contemporary, tech-forward voice with a subtle retro arcade/industrial flavor.
This design appears intended to deliver maximum visual punch with a consistent rounded-rect system—combining hard-edged, engineered structure with softened corners for modern usability. The tall x-height and compact interior spaces suggest a focus on bold, space-efficient messaging and brand marks that need to look solid and contemporary.
Closed shapes like O/Q and 0 use rounded-square counters, reinforcing the consistent superelliptical theme. Diagonals (A/V/W/X/Y/Z) are thick and stable, and apertures are generally tight, which boosts impact but can make small sizes feel crowded.