Sans Superellipse Upno 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Anantason Reno' and 'Bantat' by Jipatype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, techy, playful, assertive, retro-futurist, impact, brand voice, modernize, approachability, solidity, blocky, rounded, compact, geometric, soft-cornered.
A heavy, rounded-rect geometric sans with soft corners and broadly squared curves. Counters tend to be wide and enclosed, giving letters like O, B, and 8 a superellipse feel, while joins and terminals stay blunt and clean. The rhythm is compact and sturdy, with minimal stroke modulation and a consistent, machined silhouette; forms like the single-storey a and g, plus the simplified r, reinforce a utilitarian, display-driven construction. Numerals are stout and open, with a particularly oval 0 and dense 8/9 shapes that hold their weight well at large sizes.
Best suited for attention-grabbing display typography such as headlines, poster titles, branding marks, and bold packaging systems where the chunky, rounded geometry can act as a graphic element. It also fits UI/tech or gaming-flavored graphics when used at larger sizes with generous spacing.
The overall tone is confident and high-impact, combining friendly rounded corners with a tough, industrial presence. It reads as modern and tech-adjacent, but with a hint of retro arcade/sports branding energy due to its chunky geometry and squared-off curves.
The design appears intended to deliver maximum visual impact through dense, rounded-rect forms that stay clean and legible in short strings. Its construction suggests a goal of blending friendliness (soft corners) with strength (blocky mass) for contemporary branding and display work.
The font’s broad proportions and tight internal spacing create strong word shapes in headlines, but the dense counters and short apertures can make long passages feel heavy. Angular diagonals (as in V, W, Y, Z, 4, 7) add bite and contrast against the otherwise rounded-rect backbone, keeping the texture lively.