Sans Normal Romun 3 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Highwood Ridge' by Komet & Flicker (names referenced only for comparison).
Keywords: headlines, logos, packaging, posters, ui labels, friendly, modern, playful, approachable, techy, warm modernity, brand impact, display clarity, geometric consistency, rounded, soft corners, geometric, chunky, compact counters.
A heavy, rounded sans with broad proportions and smooth, low-contrast strokes. Forms are built from simple geometric curves and straight segments with generously softened corners, producing a clean, uniform silhouette. Counters tend to be compact and apertures are relatively closed, giving letters a solid, punchy texture in blocks of text. Terminals are blunt and consistent, and the overall rhythm reads steady and contemporary rather than calligraphic.
Best suited for headlines, branding, and short-form copy where a bold, friendly presence is desired. It works well for product packaging, posters, app headers, and UI labels that need a contemporary, approachable tone. In longer passages it will be most effective with ample spacing and at moderate-to-large sizes to keep the dense shapes from feeling heavy.
The rounded geometry and thick strokes create an upbeat, friendly voice with a slightly futuristic, tech-forward feel. It communicates approachability and confidence, leaning more playful than formal while still remaining clean and legible at display sizes.
The design appears intended to deliver a modern geometric sans personality with softened edges for warmth, balancing a strong display voice with straightforward letterforms. Its construction prioritizes visual impact and consistency across letters and numbers for branding and interface contexts.
Round letters like O and Q read very circular, while diagonals (V, W, X, Y) are simplified and sturdy, reinforcing the geometric construction. Numerals follow the same rounded, robust logic and appear designed to hold up well in large, high-impact settings.