Sans Normal Nemoj 7 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, sports graphics, techy, sporty, industrial, playful, impact, modernity, clarity, strength, geometric, rounded corners, square curves, blocky, compact counters.
This typeface is a heavy, geometric sans with broad proportions and a squared-off rounding that gives curves a machined, corner-softened feel. Strokes are uniformly thick, terminals are mostly blunt, and bowls and counters tend toward horizontal ovals and rectangular apertures. The lowercase is compact and sturdy, with single-storey forms (notably a and g) and short, block-like extenders; the dot on i/j reads as a small square/rectangle. Numerals are wide and sturdy, with the 0 rendered as a rounded rectangle and the 1 simplified into a straight vertical with a minimal foot.
Best suited to high-impact settings such as headlines, posters, product packaging, and bold brand wordmarks where its wide stance and chunky geometry can carry the layout. It also works well for sports or tech graphics, signage-style display, and short UI callouts where immediate presence is more important than extended reading comfort.
The overall tone feels assertive and contemporary, with a tech-and-sport flavor driven by wide shapes, tight counters, and squared curves. It projects a utilitarian, industrial confidence while retaining a slightly playful, arcade-like friendliness from the softened corners and chunky rhythm.
The design appears intended to deliver maximum visual punch with a clean sans structure, combining geometric construction with softened corners for a modern, approachable edge. Its wide proportions and compact counters suggest a focus on display use—creating a strong, stable silhouette that remains recognizable and energetic in large-scale applications.
In text, the dense weight and compact internal spaces create a strong, poster-like texture, especially at smaller sizes or in long lines. The wide, uniform letterforms favor impact over delicacy, and the squared geometry keeps the color even and consistent across words.