Sans Normal Didur 10 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, friendly, modern, clean, approachable, calm, everyday readability, neutral branding, clarity, approachability, humanist, open counters, soft terminals, geometric leaning, airy.
A clean sans with gently rounded geometry and consistently smooth curves. Strokes are even and lightly built, with open counters and generous interior space that keeps letters from feeling tight. Capitals are simple and well-proportioned, while the lowercase shows a slightly humanist rhythm—noticeable in the single-storey forms (like a and g) and the soft, subtly tapered terminals. Curves on letters like C, G, O, and S feel circular and steady, and joins remain uncluttered, giving the overall texture an airy, readable color in text.
Well-suited to interface copy, product pages, and general-purpose branding where a clean but personable sans is needed. It also works in editorial settings and presentations thanks to its open shapes and even texture, and can scale well for signage-style applications that benefit from simple, legible forms.
The tone is friendly and contemporary, with a calm, non-assertive voice. Its rounded shapes and straightforward construction make it feel approachable and neutral rather than technical or formal, fitting a wide range of everyday communication.
Likely designed as a versatile, modern sans that balances geometric clarity with a slightly human touch. The goal appears to be broad readability and a friendly, contemporary presence without drawing attention to stylistic quirks.
The numerals follow the same soft, open construction as the letters, with clear distinctions between forms and minimal ornamentation. In running text, the font maintains an even rhythm with comfortable spacing and a smooth, unforced flow.