Sans Normal Obnug 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Corelia' by Hurufatfont, 'Core Sans A' and 'Core Sans AR' by S-Core, and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, approachable, impact, clarity, approachability, modernity, rounded, geometric, blocky, heavy, clean.
A heavy, geometric sans with rounded bowls and smooth, continuous curves paired with sturdy straight stems. Terminals are mostly blunt and squared-off, giving the letters a compact, poster-like solidity while keeping counters fairly open for clarity. The lowercase shows simple, utilitarian constructions (single-storey a and g) and a short, sturdy shoulder on r; joins and intersections are crisp with little to no modulation. Numerals are broad and stable, with a simple angled 1 and round, even forms in 0, 6, 8, and 9.
Best suited for headlines and display settings where its mass and rounded geometry can carry visual emphasis—such as posters, brand wordmarks, packaging, and wayfinding/signage. It can also work for short, high-impact UI or social graphics where a strong, friendly voice is needed.
The overall tone is bold and upbeat, with a friendly, contemporary character that reads as direct and energetic. Its rounded geometry keeps the weight from feeling harsh, lending a welcoming, everyday feel despite the strong presence.
The design appears intended to deliver maximum impact with a clean, geometric construction—prioritizing bold presence and easy recognition over delicate detail. It balances assertiveness with approachable roundness for contemporary commercial and editorial display use.
Round letters (O, C, G, Q) maintain consistent curvature, and diagonals (V, W, X, Y) are wide and firmly planted, reinforcing a robust rhythm. Spacing in the sample text appears comfortable for large sizes, where the chunky shapes create a strong, cohesive texture.