Serif Normal Iplod 3 is a regular weight, normal width, medium contrast, upright, short x-height font.
Keywords: book text, editorial, magazines, branding, invitations, classic, bookish, formal, authoritative, traditional, readability, tradition, editorial tone, print usability, formal tone, oldstyle, bracketed, calligraphic, humanist, robust.
This is a traditional serif with bracketed serifs and a slightly calligraphic, oldstyle skeleton. Strokes show moderate contrast with clearly modulated curves, and terminals tend toward softened, teardrop-like finishing rather than blunt cuts. Proportions are text-oriented: compact lowercase with relatively small x-height, sturdy stems, and rounded bowls that keep counters open. The set includes a classic two-storey “g” and “a”, a curved-tailed “Q”, and numerals with familiar, print-like shapes that read well at text sizes.
Well-suited for long-form reading in books, essays, and editorial layouts where a classic serif texture is desired. It can also support formal branding, titles, and printed materials such as programs or invitations, especially where a conventional, trustworthy tone is important.
The overall tone is literary and established, suggesting printed books, editorial voice, and institutional communication. Its restrained modulation and traditional detailing convey trust and seriousness without looking overly sharp or brittle.
The design appears intended as a conventional, versatile text serif that prioritizes familiar proportions and comfortable readability while retaining subtle calligraphic character in its modulation and terminals.
Letterforms maintain a steady rhythm with consistent serif treatment and smooth joins, giving paragraphs an even texture. Capitals are stately and slightly wide-feeling in presence, while the lowercase remains compact, contributing to a composed, traditional page color.