Sans Normal Kidan 9 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, advertising, friendly, dynamic, contemporary, approachable, sporty, forward motion, friendly modernity, everyday display, approachable emphasis, rounded, oblique, humanist, soft terminals, open counters.
A rounded, oblique sans with smooth, continuous curves and low stroke modulation. The forms favor circular geometry—especially in bowls and counters—paired with gently tapered joins and subtly angled terminals that reinforce the slanted, forward motion. Uppercase shapes read clean and compact, while the lowercase shows slightly more calligraphic influence in letters like a and g, giving the rhythm a lively, humanist texture. Numerals are clear and sturdy with simple, open shapes that match the soft, rounded construction.
Well-suited to brand identities, packaging, and promotional design where an energetic but approachable voice is needed. It performs especially well in headlines, short statements, and display text, and can also carry brief UI or editorial emphasis where a friendly oblique sans is desired.
The overall tone is upbeat and personable, with a sense of forward movement from the oblique stance. Its rounded geometry and soft endings keep it friendly rather than sharp or technical, making it feel modern and energetic without becoming loud.
Likely designed to provide an all-purpose, modern oblique sans that balances geometric roundness with a humanist, handwritten hint for warmth. The goal appears to be a versatile display-to-text companion that adds motion and personality while staying clean and readable.
The italic angle is consistent across cases and figures, and the spacing appears comfortably generous, helping maintain clarity in longer lines. Rounded bowls and open apertures support legibility, while the slightly varied character widths add a natural, conversational flow.