Sans Normal Ollit 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Aspira' by Durotype, 'Allrounder Grotesk Compressed' and 'Flink Neue' by Identity Letters, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, straightforward, impact, clarity, modern utility, brand voice, geometric, rounded, solid, high legibility, sturdy.
A heavy, geometric sans with broad proportions and generously rounded curves. Strokes stay uniform and sturdy, with crisp terminals and minimal modulation, producing dark, even color in lines of text. Counters are fairly open for the weight, and the shapes rely on simple circular and rectangular construction, giving letters a clean, engineered regularity. Numerals and capitals read large and stable, with an overall emphasis on clarity and impact.
Best suited to display settings where a strong, uncomplicated sans is needed—headlines, posters, brand marks, packaging, and wayfinding. It can also work for short UI labels and callouts when a firm, high-impact voice is desired, especially at medium-to-large sizes.
The tone is modern and confident, with a friendly, approachable softness coming from the rounded bowls and smooth curves. Its weight and compact details make it feel assertive and headline-ready, while the geometric construction keeps it neutral and contemporary rather than expressive or calligraphic.
The design appears intended to deliver a contemporary, geometric sans voice with maximum punch and straightforward readability. Its simplified forms and even stroke behavior suggest a focus on versatile, no-nonsense communication for modern visual systems.
In running text, the strong verticals and consistent stroke widths create a dense texture that holds up well at large sizes. The overall rhythm is steady and uniform, prioritizing recognizability and a solid typographic presence over delicate refinement.