Slab Normal Odgog 3 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: body text, editorial, books, magazines, reports, practical, traditional, sturdy, straightforward, readability, workhorse text, editorial clarity, traditional voice, utility, slab serif, bracketed serifs, ball terminals, open counters, generous spacing.
A solid slab serif with broad proportions, low stroke contrast, and firmly bracketed serifs that read clearly at text sizes. The letterforms feel steady and slightly roomy, with open counters and a measured rhythm that avoids sharp calligraphic tension. Terminals are mostly blunt and horizontal, with a few soft, rounded touches in the lowercase, contributing to a calm, readable texture. Numerals and capitals share the same stable, workmanlike construction, keeping the overall color even across lines of text.
This font is well suited for body copy in print and digital editorial layouts, including books, magazines, and long-form reading where steady texture and clear serifs aid legibility. It can also serve well in reports, documentation, and other content-heavy designs that benefit from a reliable, traditional slab-serif voice.
The tone is dependable and familiar, with an editorial, bookish sensibility rather than a flashy display voice. It conveys authority and clarity in a way that feels traditional and utilitarian, suited to information-first typography.
The design appears intended as a plainspoken slab serif for continuous reading, balancing sturdy serifs and broad proportions to maintain clarity and consistency across paragraphs. Its restrained detailing suggests an emphasis on versatility and dependable typographic color over stylistic novelty.
In running text, the wide set and consistent serif treatment create an even, slightly expansive line with clear word shapes. The lowercase shows subtle personality through rounded joins and occasional ball-like terminals while still staying within a conventional slab-serif structure.