Sans Normal Gogar 3 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: ui text, branding, editorial, captions, posters, clean, modern, friendly, airy, casual, contemporary clarity, approachable tone, text readability, everyday utility, rounded, monoline, open counters, humanist, soft terminals.
A slanted, monoline sans with rounded joins and softly tapered terminals that keep the texture smooth and even. Curves are generously open and circular, while straight strokes stay simple and uncluttered, producing a calm rhythm in both caps and lowercase. Proportions feel balanced with clear apertures and ample internal space, and the numerals follow the same streamlined, rounded construction for consistent color in text.
Well-suited for interfaces, product copy, and editorial layouts where a clear sans with a personable slant is desired. It can also work effectively for branding, marketing collateral, and headline/caption systems that need a clean look without feeling rigid.
The overall tone is modern and approachable, combining a crisp, contemporary cleanliness with an informal, conversational slant. Its soft curves and open shapes give it a friendly, non-authoritarian voice that reads as relaxed rather than technical.
Likely designed to provide a versatile, contemporary italic sans that stays neutral enough for everyday typography while adding a touch of motion and friendliness. The rounded, open forms suggest an emphasis on clarity and comfort in continuous reading and on-screen contexts.
The italic angle is steady and integrated into the design rather than appearing as a mere mechanical slant, and the rounded detailing helps prevent sharp spots at joins and stroke ends. Letterforms show a smooth, continuous flow that favors readability at small-to-medium sizes while still feeling light and unobtrusive in longer passages.