Slab Rounded Rigo 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Pueblito' by Corradine Fonts, 'Brignell Slab' by IB TYPE Inc., 'Emy Slab' by Latinotype, 'Edington' by Monotype, 'Gintona Slab' by Sudtipos, and 'Clarendon' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, friendly, retro, sturdy, approachable, casual, softened slab, retro display, high impact, friendly reading, rounded serifs, soft corners, heavy weight, compact counters, ink-trap feel.
A heavy, soft-edged serif with slab-like feet and rounded terminals throughout. Strokes are thick and even, keeping contrast low, while corners and joins are generously blunted for a cushioned silhouette. Proportions feel broad and stable, with slightly tightened counters that enhance the dense, poster-ready color. The lowercase maintains a straightforward rhythm and a conventional x-height, and the numerals follow the same robust, rounded detailing for consistent texture in mixed copy.
Best suited for headlines, short paragraphs, and display copy where its dense, rounded slabs can carry personality. It works well for packaging, signage, and branding that calls for a sturdy, approachable voice, and it can serve as an attention-getting text face when set with generous size and spacing.
The tone is warm and inviting, blending a nostalgic, print-era sturdiness with a playful softness. Its rounded serifs and chunky forms read as confident but not formal, giving text a friendly, down-to-earth character.
The design appears intended to reinterpret a classic slab-serif structure with softened, rounded finishing, prioritizing bold readability and a friendly, retro-leaning presence. Its consistent stroke weight and sturdy shapes suggest an emphasis on strong display impact and dependable legibility.
In longer settings, the strong weight and compact inner spaces create a dark, even typographic color, making it especially impactful at larger sizes. The rounded treatment of terminals helps prevent the face from feeling sharp or severe despite its mass.