Sans Normal Orduf 18 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Aspira' by Durotype, 'Maxima Now Pro' by Elsner+Flake, 'Basic Sans Cnd' by Latinotype, 'Alergia Grotesk' by Machalski, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, loud, sporty, impact, clarity, modernity, approachability, display, rounded, blocky, compact, heavy, sturdy.
A heavy, rounded sans with compact proportions and strongly filled-in counters. Strokes are uniformly thick with minimal modulation, and terminals are mostly flat or softly rounded, giving the shapes a solid, blocky feel. Curves are smooth and circular, while diagonals (notably in A, K, V, W, X, Y) are wide and stable, contributing to a sturdy rhythm. Lowercase forms are straightforward and geometric, with single-storey a and g, a short-armed r, and a firm, utilitarian t; numerals are similarly bold with generous, simplified shapes.
This font performs best in display contexts where strong weight and simple geometry help type stand out—such as headlines, posters, logos, storefront or wayfinding signage, and bold packaging labels. It can also work for short UI labels or callouts when a compact, high-impact voice is needed.
The overall tone is bold and assertive while staying approachable due to its rounded geometry. It reads as contemporary and energetic, with a punchy presence that suits attention-grabbing messaging and high-contrast layouts.
The design appears intended to deliver maximum visual impact with clean, geometric construction and a friendly rounded finish. Its simplified, sturdy forms prioritize immediacy and clarity at larger sizes, aiming for a modern, energetic brand voice.
The density of the letterforms and relatively small apertures in characters like e and s emphasize impact over delicacy. Spacing appears comfortable for display settings, and the consistent stroke weight keeps texture even across mixed-case text and numerals.