Slab Contrasted Ully 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Cassia' by Hoftype, 'Diverda Serif' by Linotype, 'Bogue Slab' by Melvastype, 'Mediator Serif' by ParaType, 'Leida' by The Northern Block, and 'Portada' by TypeTogether (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, branding, confident, vintage, robust, authoritative, impact, heritage, stability, legibility, print voice, slabbed, blocky, bracketed, compact, ink-trap like.
A sturdy slab-serif with heavy, rectangular serifs and a compact, strongly built skeleton. Strokes show noticeable contrast for a slab style, with thick verticals and slightly lighter connecting strokes, while joins and terminals stay crisp and squared-off. Counters are relatively tight, and the overall rhythm feels weighty and deliberate; curves (C, O, S) are broad but controlled, and diagonals (V, W, Y) land on firm slab terminals. Lowercase forms are pragmatic and readable, with a two-storey a and g, a short-armed t, and a sturdy, squared r that reinforces the font’s blocky texture. Numerals match the capitals in mass and presence, with clear, old-style-inflected shapes and strong baseline anchoring.
Well-suited for headlines, pull quotes, and editorial titling where a strong typographic voice is needed. It can also work for packaging and branding that benefits from a traditional, workmanlike slab-serif character, and for short text blocks where a dense, emphatic texture is acceptable.
The tone is assertive and traditional, blending a classic print sensibility with a utilitarian, industrial sturdiness. It reads as dependable and slightly retro, projecting authority without feeling delicate or mannered.
The design appears intended to deliver maximum impact through strong slab serifs, compact counters, and a controlled contrast that keeps forms readable while maintaining a bold, print-forward presence.
In text, the heavy slabs and tight apertures create a dense, high-impact color that holds together strongly at display sizes. The design’s crisp edges and firm serifs emphasize horizontal structure, giving lines a stable, poster-like cadence.