Slab Contrasted Ullo 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Clarendon BT' by Bitstream, 'Kontiki' and 'Pulpo' by Floodfonts, 'Belizio' by Font Bureau, 'Clarendon LT' by Linotype, and 'Clarendon No 1' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, rugged, heritage, confident, industrial, friendly, impact, stability, vintage appeal, legibility, slab-serif, bracketed, heavy, blocky, soft terminals.
A heavy slab-serif with chunky, bracketed serifs and a sturdy, low-contrast skeleton. Strokes are thick and even, with gently rounded joins and terminals that keep the forms from feeling sharp despite the mass. Capitals are broad and emphatic, while the lowercase shows compact, sturdy bowls and a noticeable, slightly soft rhythm that reads well at display sizes. Numerals match the weight and presence, with rounded interior counters and a generally robust, poster-ready build.
Best suited to headlines, posters, and signage where its heavy slabs and broad forms can carry impact. It can also work well for branding and packaging that want a vintage-leaning, sturdy voice, especially in short bursts of text or large-scale typographic treatments.
The overall tone feels bold and dependable, with a classic, workmanlike character that recalls vintage signage and print ephemera. Its strong slabs and compact detailing give it a grounded, no-nonsense voice, while the subtle rounding adds approachability rather than severity.
The font appears designed to deliver strong presence with a traditional slab-serif structure, optimized for attention-grabbing display use while keeping letterforms legible and stable. The softened details suggest an intention to balance toughness with a friendly, approachable finish.
The design leans on pronounced slabs and strong horizontals, producing a steady baseline and clear word shapes in short lines. In dense settings the weight can dominate, so it performs best when given generous size or spacing.