Sans Normal Obbak 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Nort' by FontFont, 'Gotham' by Hoefler & Co., 'Trade Gothic Next' by Linotype, 'Prelo Pro' by Monotype, and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, modern, playful, impact, approachability, modernity, display clarity, rounded, blocky, soft corners, compact, sturdy.
A heavy, rounded sans with compact proportions and broadly uniform stroke thickness. Curves are full and circular, while joins and terminals are clean and slightly softened, giving the shapes a sturdy but approachable feel. Counters are relatively tight for the weight, and the rhythm is dense and punchy in text, with simplified forms that favor clarity at larger sizes.
Best suited to short, high-impact settings such as headlines, display typography, posters, brand marks, packaging callouts, and signage where strong presence and quick recognition matter. It can also work for UI labels and section headers when used sparingly and given enough spacing.
The overall tone is upbeat and assertive—friendly rather than formal—thanks to the rounded construction and uncomplicated geometry. It reads as contemporary and attention-grabbing, suitable for statements that need to feel energetic and direct without becoming harsh.
The design appears intended to deliver a strong, modern display voice built on rounded, geometric forms—prioritizing bold legibility and a friendly, contemporary character for branding and attention-driven typography.
The numeral set matches the letterforms in weight and roundness, producing a cohesive, poster-like texture. In the sample text, the heavy color and tight internal spaces suggest it will perform best with comfortable tracking and ample line spacing to avoid a crowded feel in longer passages.