Slab Square Sugiv 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, headlines, logos, packaging, signage, vintage, circus, western, playful, rugged, attention, nostalgia, hand-cut feel, poster style, brand character, slab serif, wedge serifs, chiseled, angular, ink-trap feel.
A heavy, forward-leaning slab serif with compact proportions and a lively, irregular rhythm. Strokes are thick and largely even, with angular joins and faceted curves that make rounds (like O, C, G) appear slightly polygonal. Serifs read as chunky slabs with squared ends and occasional wedge-like cuts, giving terminals a carved, hand-cut look. Counters are relatively tight, spacing feels snug, and the overall silhouette is assertive and dark on the page.
Best suited for display settings such as posters, headlines, titles, logos, packaging, and attention-grabbing signage. It can also work for short bursts of text (pull quotes or labels) where a strong, vintage voice is desired, but the dense weight and tight counters may reduce comfort in long paragraphs.
The tone is bold and theatrical, evoking vintage display lettering used for posters, packaging, and showbills. Its chiseled, slightly roughened geometry adds a rugged, old-time character while the slanted stance keeps it energetic and playful.
The design appears intended to deliver a bold, old-school display voice by combining sturdy slab-serifs with a carved, faceted construction and an energetic slant. The goal seems to be high impact and personality rather than quiet neutrality.
Across caps and lowercase, the design favors crisp corners and notched details over smooth curves, which helps maintain strong texture at larger sizes. Numerals share the same angular, cut-in treatment and feel consistent with the letterforms.