Sans Normal Labiy 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Aspira' by Durotype, 'HD Canton' by HyperDeluxe, 'Technica' by Monotype, 'Jindo' by Nine Font, and 'Loew Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, assertive, modern, energetic, punchy, impact, motion, promotion, visibility, clarity, oblique, heavy, rounded, geometric, compact.
This typeface is a heavy, oblique sans with broad proportions and strongly simplified geometry. Strokes are thick and largely uniform, with rounded outer curves and clean, straight terminals that keep the silhouette crisp. Counters are generous for the weight, and many forms lean on circular/elliptical construction (notably in O/C/e/o), giving the design a steady, rhythmic texture in text. The slant is consistent across capitals, lowercase, and numerals, and the overall spacing feels built for impact rather than delicate detail.
Best suited to headlines, short paragraphs, and high-visibility copy where a strong typographic voice is needed. It works well for branding, packaging, event and promotional materials, and sports-leaning or energetic visual systems where the oblique stance can imply speed and momentum.
The tone is bold and forward-leaning, projecting motion and confidence. Its smooth, rounded shapes temper the aggression of the weight, creating a sporty, contemporary feel that reads as energetic and promotional.
The design appears intended as an impact-driven sans that combines geometric roundness with a consistent slant to suggest movement. It prioritizes bold presence and quick readability in display contexts while keeping counters open enough to remain usable in larger blocks of text.
Uppercase forms are sturdy and straightforward, while lowercase shows a single-storey a and g and compact, sturdy joins that hold up in dense settings. Numerals match the same oblique, heavyweight construction, with simple, easily recognizable shapes designed to remain legible at a glance.