Sans Superellipse Hakup 3 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, packaging, techy, utilitarian, industrial, futuristic, assertive, modernize, signal tech, maximize impact, improve legibility, squared, rounded corners, stencil-like, boxy, modular.
A heavy, geometric sans built from rounded-rectangle (superelliptical) forms with consistently softened corners and mostly uniform stroke thickness. Curves are replaced by squared bowls and flat terminals, creating a tight, modular rhythm and a compact feel. Counters are relatively closed and rectilinear (notably in O, Q, 0, and 8), and joins often resolve into clean right angles rather than continuous curves. The lowercase follows the same boxy logic with single-storey a and g, while numerals are wide and sturdy with squared interior shapes.
Best suited for display roles where its compact, squared geometry can act as a visual signature—headlines, logos, packaging, and wayfinding-style signage. It also fits tech-facing UI/graphic treatments when used at larger sizes, where the distinctive rounded-rect counters and crisp angles remain clear.
The overall tone is technical and no-nonsense, with a contemporary, engineered presence. Its rounded-square geometry reads modern and slightly futuristic, leaning toward industrial signage and interface aesthetics rather than editorial warmth.
The design appears intended to translate a rounded-square, industrial geometry into a coherent alphabet with strong impact and consistent modularity. It prioritizes a contemporary, constructed look—balancing hard angles with softened corners to feel both mechanical and approachable.
The typeface maintains strong visual consistency through repeated rounded-corner motifs across uppercase, lowercase, and figures. Some forms incorporate angular cut-ins or notches (e.g., diagonals and terminals), reinforcing a constructed, display-oriented character and helping differentiate similarly shaped glyphs in the squared system.