Sans Normal Budog 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Astoria Sans' by Alan Meeks; 'Humanist 521' by Bitstream; 'Gill Sans MT', 'Gill Sans MT Greek', 'Gill Sans MT WGL', and 'Gill Sans Nova' by Monotype; 'Humanist 521' by ParaType; and 'Humanist 521' by Tilde (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, editorial, clean, modern, neutral, friendly, corporate, clarity, versatility, modernization, neutrality, legibility, geometric, open apertures, smooth curves, monoline, crisp terminals.
A clean, monoline sans with rounded, geometric construction and smooth circular bowls. Strokes stay even and steady, with crisp, mostly straight-cut terminals and generous interior counters that keep letters open. Proportions feel balanced and contemporary, with a straightforward rhythm and clear differentiation between uppercase and lowercase forms. Numerals match the same simple, even-stroke logic, reading plainly and consistently alongside text.
Well-suited to interface copy, product and corporate communications, wayfinding and signage, and general-purpose branding systems where a clean, contemporary sans is expected. It also performs well in presentations and editorial layouts that need an unobtrusive, legible typographic voice.
The overall tone is neutral and modern, aiming for clarity over personality. Its rounded geometry adds a mild friendliness without becoming playful, making it feel dependable and professional in a wide range of contexts.
The design appears intended as a versatile, general-purpose sans built around geometric clarity and consistent stroke weight. It prioritizes straightforward legibility and a polished, contemporary texture that can blend into many visual systems without calling attention to itself.
Curves appear carefully regularized (not calligraphic), with round forms that maintain a consistent radius and a generally even color in paragraph settings. The sample text shows stable spacing and a calm texture that supports continuous reading.