Sans Normal Limup 10 is a very bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, punchy, impact, emphasis, modernity, dynamism, clarity, oblique, rounded, geometric, smooth, compact.
A heavy, oblique sans with rounded, geometric construction and smooth, low-modulation strokes. The letterforms lean consistently forward with broad curves and softened joins, producing dense counters and a compact, high-impact silhouette. Terminals are clean and mostly straight-cut, while bowls and rounds stay close to circular, giving the set a sturdy, uniform rhythm in both uppercase and lowercase. Numerals match the same weight and curvature, reading as solid, headline-oriented figures.
Best suited to short, high-visibility text such as headlines, posters, product packaging, and brand marks that need a bold, energetic voice. It can also work for UI banners or callouts where a strong oblique emphasis helps hierarchy, but its dense weight favors display sizes over long passages.
The overall tone is assertive and kinetic, with a forward-leaning stance that feels sporty and contemporary. Its bold massing and rounded geometry project confidence and immediacy, making text feel loud, upbeat, and promotional rather than subtle or editorial.
The design appears intended as a strong, modern oblique sans that combines geometric roundness with maximum visual impact. It prioritizes bold presence, fast readability at display sizes, and a dynamic, forward-moving feel for contemporary promotional typography.
The italic angle and heavy weight create strong word shapes and a pronounced rightward flow, especially in mixed-case settings. Round letters (like O, C, G, e) stay particularly smooth and full, while diagonals (A, V, W, X, Y) read crisp and stable, reinforcing a clean, engineered character.