Sans Normal Lomih 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'CF Mod Grotesk' by Fonts.GR, 'Bari Sans' by JCFonts, 'Neue Haas Grotesk Display' by Linotype, 'NeoGram' by The Northern Block, 'Eloquia' by Typekiln, and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, loud, confident, energetic, modern, impact, momentum, attention, clarity, branding, oblique, chunky, rounded, compact counters, soft corners.
A heavy, oblique sans with broad proportions and rounded, compact interior counters. Strokes stay largely uniform, producing a dense, poster-like color, while terminals are clean and slightly softened rather than sharply cut. The italic slant is consistent across letters and numerals, with sturdy diagonals (V/W/X/Y/Z) and open, circular bowls (O/Q/0/8) that keep the shapes readable despite the weight. Lowercase forms are simple and workmanlike, with single-storey construction where applicable and short ascenders/descenders relative to the overall mass.
Best suited for headlines, posters, and promotional graphics where strong presence is needed. The oblique stance and dense weight make it a natural fit for sports branding, event advertising, and bold packaging or labels. It can work for short UI labels or signage when set with generous tracking and leading to preserve clarity.
The overall tone is bold and assertive, with a fast, forward-leaning attitude that reads as athletic and high-impact. It feels contemporary and utilitarian, prioritizing punch and immediacy over delicacy or nuance.
This font appears designed to deliver maximum impact with a consistent forward slant, combining sturdy geometric construction with softened curves for a friendly-but-forceful voice. The emphasis seems to be on high visibility and momentum in display settings.
At text sizes it will appear dark and compact, so spacing and line height benefit from a bit of extra air. The numerals match the letterforms in weight and stance, making them well-suited to settings where numbers need to feel integrated rather than secondary.