Sans Normal Afbid 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, advertising, posters, ui labels, sportswear, modern, sporty, friendly, energetic, clean, emphasis, modernization, motion, clarity, versatility, rounded, monoline, oblique, open counters, compact.
This typeface is an oblique, monoline sans with rounded geometry and smooth, continuous curves. Letterforms show open apertures and generous counters (notably in C, G, e, and a), paired with clean terminals and a consistent stroke thickness. Proportions feel compact and efficient with slightly squared-off curves in places, giving the design a crisp, engineered rhythm. Numerals follow the same rounded, even-stroke construction, with clear differentiation between forms such as 6/9 and 8.
It suits branding and marketing work that benefits from a contemporary, kinetic feel, such as sports, tech, lifestyle, and packaging. The clean construction and open counters also make it practical for interface labels, navigation, and short editorial callouts where an italic voice is desired. It performs especially well in headlines, subheads, and punchy statements where the slant can add emphasis without becoming decorative.
The overall tone is modern and energetic, combining a friendly roundness with a forward-leaning, motion-oriented slant. It reads as contemporary and approachable rather than formal, suggesting speed, activity, and clarity. The consistent curves and open shapes keep the voice upbeat and easygoing.
The design appears intended as a versatile italic sans that delivers motion and modernity while staying neutral enough for broad use. Its rounded, monoline construction prioritizes clarity and consistency, aiming for a balanced mix of friendliness and crisp, functional legibility.
The italic angle is steady and uniform across capitals, lowercase, and figures, helping lines of text maintain a cohesive rightward flow. Uppercase forms remain simple and legible, while lowercase shapes emphasize circular bowls and open joins, supporting a smooth texture in continuous reading.