Sans Normal Kokoh 7 is a bold, narrow, low contrast, italic, normal x-height font.
Keywords: posters, headlines, branding, packaging, sports, energetic, sporty, retro, informal, punchy, impact, motion, attention, oblique, compact, rounded, dynamic, brash.
A compact, right-leaning sans with heavy, low-contrast strokes and rounded joins. Counters are relatively tight and apertures tend to be small, giving the letters a dense, poster-ready texture. The curves are built from smooth, elliptical shapes while terminals are mostly blunt, producing a clean but forceful rhythm. Uppercase forms are simple and sturdy, while lowercase shows single-storey constructions (notably a and g) and a prominent hooked descender on y that adds motion in text.
Best suited to headlines, posters, short slogans, and branding where a compact, energetic voice is desired. It can work well on packaging and promotional graphics that benefit from a strong, motion-oriented texture, especially when set large or with generous tracking.
The overall tone is fast, assertive, and informal, with a distinctly retro display flavor. Its slanted stance and compact heft suggest motion and urgency, reading as sporty and attention-seeking rather than quiet or bookish.
The design appears intended as a bold, condensed oblique sans for high-impact display use, balancing clean geometric curves with a deliberately aggressive slant to communicate speed and emphasis.
Numerals follow the same compact, forward-leaning construction, with rounded bowls and minimal internal contrast for consistent color. In longer lines the strong slant and tight spacing can create a lively, slightly compressed cadence, making it most comfortable at larger sizes where its shapes and hooks stay distinct.