Sans Superellipse Lifu 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, techy, industrial, retro, sturdy, playful, system look, industrial voice, retro-tech feel, strong impact, rounded corners, squared curves, compact, blocky, geometric.
A heavy, geometric sans with a rounded-rectangle (superellipse) construction throughout. Strokes are thick and largely uniform, with softened outer corners and tight, squared counters that keep forms compact. Curves are handled as squared arcs rather than true circles, producing a consistently “milled” silhouette across rounds like C, O, and G. Terminals are blunt and rounded, and joins stay clean, giving the face a stable, modular rhythm suited to bold display sizes.
Best suited for headlines, logos, and short statements where its dense, squared geometry can read as intentional character. It can work well for signage, packaging, and interface or product labeling where a robust, high-impact voice is needed, especially at medium-to-large sizes.
The overall tone feels engineered and utilitarian, like labeling on equipment or a digital interface, while the rounded corners add a friendly, approachable edge. Its squared curves and chunky proportions introduce a subtle retro-tech flavor reminiscent of arcade or sci‑fi titling, without becoming overly decorative.
The font appears designed to translate rounded-rectangle geometry into a cohesive alphabet for bold, modern display typography. Its consistent corner radii and uniform stroke behavior suggest an intent to feel industrial and systematized, while remaining legible and friendly through softened edges.
The design favors clear, punchy shapes over delicacy: apertures are relatively narrow, and interior spaces are kept small, which increases visual density. Uppercase forms read particularly strong and sign-like; lowercase mirrors the same blocky logic with simplified bowls and sturdy stems. Numerals follow the same rounded-rectangle language, maintaining a cohesive set for headings and short UI strings.