Sans Normal Linaj 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Siro' by Dharma Type, 'Innova' by Durotype, 'Neue Haas Grotesk Display' and 'Neue Haas Grotesk Text' by Linotype, and 'PG Grotesque' by Paulo Goode (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, advertising, assertive, sporty, modern, dynamic, confident, emphasis, motion, impact, clarity, modernity, oblique, geometric, clean, compact, punchy.
A heavy, oblique sans with smooth, rounded curves and a compact, forward-leaning stance. Strokes are broadly even with minimal contrast, and terminals are clean and open, giving counters in letters like C, O, and S a clear, circular feel. Uppercase forms read sturdy and simplified, while lowercase maintains a straightforward construction with single-storey shapes (notably the a and g) and a squared dot on i/j. Numerals are equally robust and rounded, designed to hold their shape at display sizes.
Best suited for short, high-impact text such as headlines, posters, packaging callouts, and brand marks that need a sense of momentum. It also works well for sporty or promotional graphics where strong, slanted letterforms help create urgency and direction.
The overall tone is energetic and forceful, with a sporty, contemporary feel driven by the consistent slant and dense weight. It conveys speed and emphasis without becoming decorative, making it feel practical and promotional rather than formal.
The design appears intended to deliver a clear, modern sans voice with added emphasis and motion through an oblique construction. Its simplified geometry and sturdy proportions suggest a focus on legibility and impact in display and marketing contexts.
The italic angle is pronounced enough to create strong motion, and the wide, soft curves help prevent the heavy weight from feeling sharp or technical. The glyphs keep a uniform, no-nonsense rhythm that favors impact over delicacy.