Sans Normal Okkug 10 is a bold, wide, medium contrast, upright, tall x-height font visually similar to 'HD Canton' by HyperDeluxe, 'Neue Rational Standard' by René Bieder, 'Lens Grotesk' by Typedepot, and 'Conigen' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, clean, assertive, impact, legibility, clarity, modern branding, display emphasis, geometric, rounded, blocky, high legibility, compact joins.
A sturdy sans with broad proportions, large counters, and a noticeably tall x-height that keeps lowercase forms prominent. Strokes are thick and even with clean terminals, and curves are built from smooth, near-circular geometry that reads strongly at display sizes. The uppercase is wide and stable, with simple, architectural construction in forms like E, F, and T, while round letters (O, C, G, Q) stay open and generous. Numerals are heavy and clear, with uncomplicated shapes and consistent weight that matches the letters.
This font fits best in headlines, posters, and brand marks where strong presence and fast readability are needed. It also works well for short UI labels, signage, and packaging copy where a bold, clean sans voice helps content stand out.
The overall tone is modern and self-assured, with a friendly geometric smoothness that prevents it from feeling harsh. Its weight and width give it an authoritative, attention-grabbing voice suited to bold statements, while the rounded structure keeps it approachable.
The design appears intended as a high-impact geometric sans: wide, heavy, and highly legible, optimized to hold together in large sizes and in dense, attention-oriented layouts. Its simplified construction suggests a focus on clarity, consistency, and a contemporary visual identity.
Spacing appears intentionally generous in the sample text, supporting clarity despite the heavy weight. The design relies on straightforward geometry and strong silhouettes, emphasizing legibility and visual impact over decorative detail.