Sans Normal Obniy 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Myriad' and 'Myriad Bengali' by Adobe, 'Interval Next' by Mostardesign, 'Fact' by ParaType, 'Belle Sans' by Park Street Studio, 'Akwe Pro' by ROHH, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, sporty, contemporary, punchy, impact, clarity, approachability, attention, rounded, geometric, compact, blocky, heavy.
A very heavy, rounded sans with compact proportions and a strong, even rhythm. Strokes are thick and largely uniform, with softened corners and broad curves that keep counters open despite the weight. Uppercase forms feel sturdy and slightly condensed in their internal spaces, while lowercase maintains a simple, workmanlike construction with a single-storey “a” and “g” and short, sturdy arms. Numerals are bold and stable, with wide bowls and clear silhouettes designed to hold up in large, impactful settings.
Best suited to headlines, posters, and short emphatic copy where the bold weight can carry attention quickly. It should work well for branding, packaging, and signage that benefit from high contrast against backgrounds and clear letterforms at a distance. In longer passages, its density suggests using larger sizes and ample leading for comfortable readability.
The tone is assertive and upbeat, combining a solid, no-nonsense weight with approachable rounded shapes. It reads as contemporary and energetic—more friendly than industrial—making messages feel direct, loud, and easy to spot.
The design intent appears to prioritize high-impact legibility with a friendly, rounded geometric voice. It’s built to deliver strong presence in display contexts while keeping forms simple and familiar for quick recognition.
Spacing appears generous enough to prevent clogging at display sizes, and the rounded terminals help reduce harshness in dense text blocks. Diagonals and joins are simplified and thick, emphasizing overall silhouette clarity over fine detail.