Sans Normal Osdip 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Gotham' by Hoefler & Co., 'Nusara' by Locomotype, 'Akwe Pro' by ROHH, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, friendly, punchy, modern, confident, impact, approachability, modern utility, clarity, rounded, soft corners, geometric, compact, high impact.
A heavy, rounded sans with compact proportions and broadly geometric construction. Curves are smooth and full, counters are relatively tight, and joins are clean, producing a dense, ink-rich texture. Terminals tend toward softly squared or subtly rounded finishes rather than sharp cuts, and the overall rhythm is even and stable across uppercase, lowercase, and numerals. The lowercase shows simple, single-storey forms and a sturdy, utilitarian drawing that favors clarity and mass over delicacy.
Best suited to display-led work where strong typographic presence is needed—headlines, posters, brand marks, packaging, and short-form advertising. It also performs well for UI labels and signage when set with adequate size and spacing to preserve internal clarity.
The tone is bold and approachable, with a friendly roundness that keeps it from feeling harsh. It reads as contemporary and practical, projecting confidence and straightforwardness while maintaining a casual, accessible warmth.
The design appears intended to deliver a modern, high-impact sans that remains approachable through rounded geometry and simplified forms. It prioritizes bold visibility and a consistent, sturdy texture for attention-grabbing typography.
At larger sizes the weight and compact counters create strong presence and clear word shapes; in longer blocks, the dense color can feel tight, especially where counters and apertures are small. Numerals match the letterforms in heft and roundness, supporting prominent numeric settings in headlines and callouts.