Slab Rounded Usfu 13 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, approachable, sturdy, playful, approachability, impact, retro flavor, high legibility, softened geometry, rounded slab, soft serifs, heavy strokes, bracketed joins, compact counters.
A heavy, soft-edged slab serif with rounded terminals and a uniform, low-contrast stroke. The serifs are broad and gently bracketed into the stems, producing a cushioned, blunted silhouette rather than sharp corners. Proportions are open and readable, with sturdy verticals, generous curves, and a slightly compact feel in the counters at text sizes. The lowercase shows simple, robust forms with a single-story a and g, short ascenders, and a strong baseline presence; numerals are weighty and evenly colored, with rounded corners and stable widths.
Best suited for bold headlines, posters, labels, and branding systems that need a friendly, sturdy voice. It also works well for signage and packaging where high visual weight and quick recognition are important, and can handle short text passages when ample size and spacing are available.
The overall tone is warm and personable, combining a vintage, print-like solidity with a playful softness. Its rounded slabs and thick strokes feel welcoming and dependable, suggesting casual confidence rather than formal refinement.
Likely designed to deliver a confident, highly legible slab-serif look with softened edges for a more approachable, contemporary-retro personality. The emphasis appears to be on strong color, simple construction, and comfortable readability in display settings.
In running text it maintains a consistent, dark texture with minimal stroke modulation, giving it strong impact and good cohesion in headlines and short paragraphs. The rounded treatment helps prevent the weight from feeling harsh, while the slab structure keeps shapes anchored and legible.