Serif Flared Guty 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'Belle Sans' by Park Street Studio, 'Robusta' by Tilde, and 'Roanne' by Tour De Force (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, event promos, retro, sporty, confident, energetic, punchy, display impact, emphasis, motion, branding, flared, brash, compact, chiseled, dynamic.
A heavy, right-leaning serif with broad, rounded forms and wedge-like flared stroke endings that read as softened triangular serifs. Strokes stay mostly even in thickness, creating a dense, blocky color on the line, while the italic slant and curved joins keep the shapes lively rather than rigid. Counters are moderately open, apertures are on the tighter side, and terminals tend to finish with a sculpted, slightly tapered flare that gives letters a carved, poster-like presence. Figures match the letters’ weight and slant, with sturdy, simplified shapes designed for strong impact.
Well suited to display typography such as posters, big headlines, sports and team-style branding, and energetic campaign graphics. It can also work on packaging or signage where a bold, italic voice is needed and the flared endings can remain legible at size.
The overall tone is assertive and fast-moving, with a retro, headline-driven feel. Its bold slant and flared endings suggest motion and emphasis, lending an energetic, sporty character that feels confident and attention-grabbing.
This font appears designed to combine the immediacy of a bold italic with a distinctive flared-serif finish, producing strong emphasis without relying on high contrast. The goal is likely a memorable, impact-first display style that signals motion and confidence.
The face favors strong silhouettes and rhythmic diagonals over fine detail, so it reads best where the flared endings can be seen clearly. In longer lines at smaller sizes, the dense weight and tight openings may feel compact, but at display sizes it delivers a distinctive, muscular texture.