Sans Normal Linom 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Schnebel Sans ME', 'Schnebel Sans Pro', and 'URW Form' by URW Type Foundry and 'Pulse JP' by jpFonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, urgent, confident, punchy, modern, emphasis, motion, impact, modernity, visibility, oblique, compact, rounded, high-impact, clean.
A heavy, forward-leaning sans with rounded, softly chamfered terminals and broadly curved joins. Strokes stay consistently thick with little visible modulation, creating dense counters and a compact, muscular silhouette. The italic angle is pronounced, and the letterforms favor simple geometric construction—open C-like curves, sturdy verticals, and wide arches—while maintaining tight internal spaces and strong horizontal momentum. Numerals follow the same bold, rounded logic, reading clearly with solid, blocky forms.
Best suited to short, prominent settings such as headlines, posters, and promotional messaging where bold, angled forms add urgency and drive. It can work well for sports and performance branding, packaging callouts, and large-format signage where strong texture and immediate impact are priorities.
The overall tone is energetic and assertive, with a sporty, high-impact feel driven by the strong slant and heavy color on the page. It reads as confident and contemporary, suggesting speed and emphasis rather than quiet neutrality.
This design appears intended to deliver maximum emphasis with a fast, dynamic stance—pairing an athletic italic slant with a clean, rounded sans structure for modern, high-visibility display typography.
In longer text the tight counters and weight create a saturated texture that emphasizes rhythm and motion more than airy readability. The combination of strong obliquing and rounded shapes keeps it friendly while still feeling forceful and attention-grabbing.