Sans Normal Abgoy 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Rooney Sans' by Jan Fromm and 'Quire Sans' by Monotype (names referenced only for comparison).
Keywords: ui design, branding, signage, editorial, presentations, clean, modern, friendly, efficient, technical, modernize, improve clarity, add motion, stay neutral, oblique, rounded, open apertures, humanist, brisk.
This typeface is a slanted sans with smooth, rounded construction and a steady, low-contrast stroke. Curves are broadly circular with open apertures, while terminals are clean and mostly straight-cut, keeping the texture crisp. Proportions feel balanced with a moderate x-height and clear differentiation between capitals and lowercase, and the overall rhythm is even without looking rigid.
It works well for interface text, product branding, and wayfinding where a clean, slanted sans can add momentum without sacrificing clarity. The even texture and open forms also suit short editorial passages, captions, and presentation materials that benefit from a modern, approachable voice.
The slant and rounded forms give it an energetic, approachable tone while still reading as contemporary and matter-of-fact. It feels practical and uncluttered, leaning more toward clarity and speed than expressive flourish.
The design appears intended as a contemporary oblique sans that emphasizes clarity and smooth geometry, providing a friendly, forward-leaning alternative to upright neo-grotesques. Its consistent stroke and rounded structure suggest a focus on dependable readability across a range of display and text settings.
Numerals and capitals maintain a consistent, streamlined geometry, and the oblique angle is uniform across the set, producing a cohesive forward motion in text. The shapes avoid sharp contrast or decorative detailing, relying instead on smooth curves and straightforward joins for legibility.