Sans Normal Lakik 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'Informative' by Latinotype, 'Aalto Sans' by Los Andes, 'Morandi' by Monotype, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, assertive, contemporary, friendly, impact, speed, modernity, approachability, display, oblique, chunky, rounded, compact, punchy.
A heavy, oblique sans with compact, rounded forms and broadly uniform stroke weight. Curves are smooth and full, while joins and terminals are clean and mostly squared-off, producing a sturdy, modern silhouette. Counters are relatively tight in letters like B, P, and e, and the overall rhythm is dense and forward-leaning, with consistent proportions across uppercase, lowercase, and numerals.
This font is well suited to headlines, posters, and short marketing copy where bold, forward motion is desirable. It can work effectively for branding and packaging that needs a contemporary, athletic feel, and for large-format signage or digital hero text where its compact counters remain legible at size.
The strong slant and thick, compact shapes give the font a fast, energetic tone that feels sporty and assertive. Its rounded construction keeps it approachable rather than aggressive, balancing impact with a friendly, contemporary voice.
The design appears intended to deliver maximum impact in a modern sans while using an oblique stance to imply speed and momentum. Rounded geometry and straightforward construction suggest a focus on broad, contemporary usability for display settings rather than delicate or text-centric typography.
Uppercase forms read as simple and geometric, while the lowercase shows more humanized shaping (single-storey a and g) that reinforces an informal, headline-driven character. Numerals are bold and clear with rounded curves, suitable for prominent display where quick recognition matters.