Sans Normal Alduv 15 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Dexa Pro' by Artegra and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, editorial, presentations, signage, clean, neutral, modern, friendly, corporate, clarity, versatility, approachability, modernity, open apertures, rounded forms, even rhythm, high legibility, generous spacing.
A clean sans with rounded, geometric-influenced construction and uniform stroke weight. Curves are smooth and circular, while joins and terminals read as neatly finished and largely straight-cut, producing a crisp silhouette. Proportions feel broad and steady, with open counters and clear interior space in letters like a, e, and g; uppercase forms are simple and balanced, with a straightforward, utilitarian skeleton. Numerals follow the same even, open treatment, with a single-storey 1 and rounded 2/3 shapes that keep the set cohesive.
This font suits interface typography, product and corporate branding, and general-purpose editorial layouts where neutrality and legibility are priorities. Its broad, open forms also make it a solid choice for presentations, wayfinding, and short-to-medium copy used at moderate to large sizes.
The overall tone is modern and neutral with a mild friendliness from the rounded bowls and open shapes. It feels dependable and contemporary rather than expressive, aiming for clarity and calm in continuous reading.
The design appears intended as a contemporary workhorse sans: straightforward shapes, open apertures, and consistent curves tuned for clarity across headings and text. The rounded geometry suggests an effort to feel approachable while staying professional and unobtrusive.
In text, the font maintains an even color and predictable rhythm, helped by consistent stroke weight and roomy counters. The forms stay distinct at display sizes, and the spacing feels comfortable without becoming airy, supporting a tidy, editorial look.