Sans Normal Apluv 11 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Area' by Blaze Type and 'TT Hoves Pro' and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, web typography, brand systems, signage, headlines, modern, clean, neutral, friendly, utility, clarity, contemporary branding, neutral tone, geometric, rounded, open apertures, even rhythm, crisp terminals.
This sans-serif shows a clean, geometric construction with rounded bowls and smooth, circular curves paired with straight, confident stems. Stroke thickness is consistent and the joins are straightforward, producing a crisp, contemporary texture. Uppercase forms are roomy and stable, while lowercase letters maintain a clear, even rhythm with open counters that support legibility. Terminals are mostly plain and squared-off, with gently softened curvature where needed for round forms.
It suits interface and web typography where clarity and a steady rhythm are important, and it scales well for headings thanks to its broad, open forms. The neutral construction also makes it a solid choice for brand systems, wayfinding, and general-purpose print layouts that need a contemporary sans without strong stylistic bias.
The overall tone is modern and neutral with a lightly friendly feel driven by its rounded geometry and open shapes. It reads as practical and straightforward rather than expressive, making it feel dependable and contemporary.
The design appears intended as a straightforward, modern workhorse sans with geometric underpinnings and clear, readable shapes. It emphasizes consistency and balanced proportions to perform reliably across display and text settings.
Round letters like O, C, and G appear generously proportioned, and the numerals follow the same simple, even construction for a cohesive alphanumeric set. Spacing in the sample text looks balanced and consistent, helping paragraphs hold a steady color without looking rigid.