Sans Normal Lidun 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' and 'Dexa Pro' by Artegra and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, dynamic, assertive, friendly, emphasis, momentum, modern display, bold branding, attention-grabbing, oblique, rounded, soft corners, compact, punchy.
A heavy, oblique sans with broad, rounded forms and gently softened corners. Strokes are consistently thick with minimal modulation, producing dense, high-impact lettershapes. Counters tend toward rounded apertures, and terminals are clean and blunt, keeping the silhouette compact and readable. The overall rhythm is tight and energetic, with a forward slant that emphasizes motion and emphasis in both uppercase and lowercase.
This font performs best in display situations where strong emphasis is needed—headlines, posters, event graphics, and bold brand lockups. Its slanted stance and compact, rounded forms suit sports branding, promotional materials, and packaging where quick, high-contrast messaging is key. It can also work for short subheads or callouts when you want energetic typographic color without fine-detail fragility.
The font feels energetic and bold, with a confident, forward-driving tone. Its rounded construction keeps the voice approachable rather than harsh, balancing impact with friendliness. The italic stance adds urgency and momentum, suggesting action-oriented messaging and contemporary branding.
The design appears intended to deliver maximum impact through dense, rounded letterforms and an oblique posture that communicates speed and confidence. It prioritizes strong silhouettes, consistent weight, and straightforward construction to stay legible under scaling and in punchy marketing contexts.
Uppercase shapes read sturdy and geometric, while the lowercase maintains the same robust color, helping mixed-case settings stay even and emphatic. Numerals are similarly weighty and clear, designed to hold their presence in headline contexts. The overall texture is dark and uniform, favoring short-to-medium bursts of text over long reading at small sizes.