Sans Other Bubuk 12 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, children’s media, playful, quirky, friendly, retro, informal, approachability, handmade feel, display impact, brand personality, rounded, soft corners, chunky, bouncy baseline, humanist.
A heavy, rounded sans with soft corners and subtly uneven contours that give the letters a hand-cut, organic feel. Strokes are thick with gentle modulation and occasional tapered joins, producing a lively rhythm rather than strict geometric regularity. Proportions are compact with broad bowls and short, sturdy terminals; curves are generous and counters stay open despite the weight. The set shows small shifts in width and stance across glyphs, contributing to a buoyant, slightly wavy texture in text.
Best suited to display settings where its character can be a feature—headlines, posters, packaging, and brand marks that want a friendly, handcrafted voice. It can also work for short blocks of copy in playful contexts (kids, food, leisure), but its lively texture is most effective at larger sizes.
The overall tone is upbeat and personable, with a quirky, slightly retro flavor reminiscent of handmade signage and mid-century display lettering. Its soft, bulbous forms keep it approachable, while the irregularities add character and humor rather than precision.
The design appears intended to deliver a warm, approachable sans with a handmade edge—prioritizing personality and memorable shapes over strict uniformity. It aims to create a bold, friendly presence that feels casual and human rather than technical.
Distinctive silhouettes stand out in letters like the wide, circular O/o, the playful descenders in g and y, and the rounded, compact numerals. In paragraphs, the texture reads as energetic and informal, with noticeable bounce from varying widths and subtly shifting stroke endings.