Sans Normal Ardoy 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentation, clean, modern, neutral, technical, friendly, versatility, clarity, modernity, systematic design, geometric, monoline, open apertures, high legibility, generous spacing.
A clean sans with largely geometric construction and monoline strokes. Round letters lean on near-circular bowls with smooth, even curves, while straight-sided forms keep a crisp, rational rhythm. Counters are open and spacious, terminals are plain and unembellished, and joins are tidy, giving the alphabet a consistent, engineered feel. Figures share the same even stroke logic, with clear silhouettes and ample interior space for readability.
Well-suited to interface and product typography where clarity at a range of sizes matters, as well as contemporary branding and packaging that benefits from a clean, geometric voice. It should also perform reliably in editorial layouts and presentations, maintaining an even texture in running text and a crisp presence in headings.
The overall tone is modern and neutral, projecting clarity over personality. Its smooth curves and straightforward endings keep it approachable, while the disciplined geometry reads as contemporary and slightly technical.
The design appears intended as a versatile, general-purpose sans that emphasizes neutrality, legibility, and geometric coherence. Its restrained detailing and consistent stroke behavior suggest a focus on broad usability across both display and text settings.
The sample text shows stable color in paragraphs, with comfortable spacing and clear differentiation between similar shapes (such as O/0 and I/l). Curved letters maintain a steady roundness, and diagonals (like in V, W, X, Y) stay sharp without looking aggressive.